Greg Furman

Women in the luxury arena in the last 15 years have accounted for
upwards of 70 percent of the major buying decisions.  Now that number,
says the Fleishman study, which was recently presented to members of The
Luxury Marketing Council, could be as high as 90 percent of all buying
decisions.

Highlights

89 percent of women interviewed define success on their own terms and
see themselves as successful; 59 percent say "highly successful."

The definitions of 'success' are changing - control of one's destiny,
pursuing a self-defined, self-directed destiny, wanting to be judged by
her character and personal strengths, are among the most important features.

The "momacracy" rules - women see themselves, and in practice are, the
household CEO, CFO, CPO (Chief Purchasing Officer) and COO.

Most Passionate about ---First and foremost FAMILY, LOVE, CHILDREN, TRAVEL, BOOKS, HEALTH, EDUCATION - (surprisingly 'career' seen as means to these ends)

Wired to new media - have profiles on social networking sites, read
blogs, post comments about products/services online

Supremely confident about recession
95 percent will 'make it through successfully,' see it as a time of
great opportunity;
64 percent say 2009 will be a better year financiall

Most believe marketers are missing the mark on marketing to Moms.

For more information, contact

Greg Furman
Founder & Chairman
The Luxury Marketing Council
(since 1994 - 875 luxury brands, more than 3,000 CEOs
and CMOs in 36 cities worldwide)

gfurman@luxurycouncil.com