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Calling Buyers at Major Retail Chains
Making calls to retail buyers can be a daunting task -- even for veterans in sales and marketing. It is always best to employ or work with those who have extensive retail contacts as they will make the process much more efficient and enjoyable. However, if you must go it alone and make cold calls, you must know how to reach the right person or the person who would be willing to put you in touch with the right buyer for your products. Here is a general guideline for you to follow. . . . (to read the remainder of this article, please log in below.)
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